In-store signage board promoting new app and rebrand
House of Fraser has faced a lack of footfall due to changing shopping trends on UK high streets. The redesigned app includes features that use new technology to enhance the shopping experience for the twenty-eight stores remaining open in addition to a rebrand.
Their current brand identity needed a new innovative look to appeal as a luxury brand, thereby using a stylistic font and updated colour palette yet still keeping their heritage, creates a modern classic look for the brand.
Letters & rewards cards
Gift boxes
Gift card
Bags & tags
The app provides an efficient shopping experience that will help House of Fraser gain their USP. The ’Camera Search’ feature allows customers to look up product information by taking photos of an item or scanning its’ barcode. These products can then be ’added to your maps’ to help you navigate within the store to find its’ exact location.
Once found the ’Style Seeker’ feature will suggest items of clothing that will complete the outfit according to the customer’s profile. These features can use up power however by applying more purple backgrounds uses less white pixels allowing battery life to last longer. A customer has the option to purchase items in-store or order a home delivery by purchasing on their mobile check-out to order clothes in the correct sizes if they are not available in-store.
App pages - Home/Search/Maps/Style Seeker/Account
The social media campaign is targeted towards millennial's due to the nature of sharing, tagging and reposting images which integrates House of Fraser’s online platforms better. The ’#myfind’ gives a person a sense of ownership into their look which can be uplifting for an individual. The ability to tag brands will help House of Fraser gain recognition for their improving brand selection. This personal experience will motivate customers to shop in-store rather than online.
Facebook banner post
Instagram page
